Guild Wars takes the best elements of today's massively multiplayer online games and combines them with a new mission-based design that eliminates some of the more tedious aspects of those games. In Guild Wars, you can meet new friends in towns or outposts, form a party, and then go tackle a quest together. Your party always has its own unique copy of the quest map, so camping, kill-stealing, and long lines to complete quests are all things of the past. Within a Guild Wars quest you have unprecedented freedom and power to manipulate the world around you; with the dynamic Guild Wars quest system, your accomplishments have a unique influence on your future.

You don't have to spend countless hours on a leveling treadmill to get to the interesting parts of the game Guild Wars, because combat is designed to be strategically interesting and challenging right from the beginning of your journey in Guild Wars. You don't have to spend hours running around the world to prepare for a Guild Wars quest, because Guild Wars allows you to instantly travel to the beginning of any quest that you've previously unlocked. You'll never spend days playing, only to discover that the choices you made early have left you with a permanently uncompetitive character. The unique skill system in Guild Wars encourages infinite experimentation but doesn't allow early choices to limit a character. And you'll never meet new players only to discover that you can't play with them or compete against them because their characters are on a different Guild Wars server than yours or they have a different chapter of the game Guild Wars; in Guild Wars, all characters live in one seamless world.